OURS

New Paradigm for Sharing Donations
Project Overview
Why is it so hard for fundraisers with good causes to meet their goals? I wanted to find the reason why and a possible solution. I realized that lack of sharing due to self-perceived conceit is the main reason, and proposed reframing the deed of sharing.
Solo Project
I was responsible for creating and conducting all surveys and interviews, analysis, and creating mock-ups.
Problem
Background
I was searching for ways to help the homeless regarding Covid-19, and heard how difficult it is to fundraise through talking with “Angel Hanz for the Homeless”, a non-profit organization, as well as ran into obstacles running a fundraiser myself.
Research 1
Who donates for what reason?
I conducted a Google survey to understand how people look for, or encounter donation opportunities, and factors that mattered the most in making the decision to donate or not.
When the donations come to a stop
Regarding progress of my fundraiser, and based on the insight, I learned that the decline happens because, I reached all people within the boundary of my friends interested enough in the cause, and wanted to give support to my project.
Synthesis
I learned that a donation dies out when it stops spreading among the people. Unless people continue to share it with new audience that trusts them who are interested enough in its cause.
Research 2
Why won’t people share?
Through another survey and a couple interviews I realized that the donors find it to look conceiting to share the fact they donated on public.
Obstacle in sharing
The current platform does not afford users the choice to not display the amount they are donating. This is an obstacle for those who might want to encourage others to donate by sharing they have contributed in a subtle manner.
Analysis
Problematic paradigm
The current user flow and affordance of the experience discourage the users from sharing by:
1. Not allowing the users to feel altruistic in disclosure of their affiliation with the donation.
2. Making "sharing" seem unimportant and extra.

Therefore resulting in much lower exposure to audience outside of initial organizer's relational boundary.
Solution
Suggested paradigm
I tried to frame the idea of associating oneself with a fundraiser and sharing the fact on social media in a manner that can avoid unintentional conceit as well as amplifying the importance of them in the user flow.