2019 fall, I designed a brand experience for Tesla, called Sunlit Night for a studio project. An interactive pop-up structure represents Tesla's pursuit towards sustainable society, where visitors can collectively create constellations. Also I created a logo motion graphic for Tesla for fun.
I researched and analyzed characteristics of Tesla, both perceived and intended. Then I ideated and visualized the experience. I was responsible for the entirety of this project: user research, analysis, 3D modeling, prototyping.